Apply the pet toothpaste to the soft-bristled pet toothbrush and then push it down into the bristles.

Choose a time when your pet is settled. Sit him down quietly, either on the floor or a table/counter surface for a small dog or cat.

Without restraint, allow him to lick the toothpaste first.

Place one hand across the bridge of the nose (muzzle) with a finger or thumb under the chin to keep the mouth closed.

Gently lift the top lip and insert the toothbrush inside the cheek.

The most important place to brush is at the gum line. Move the brush in gentle circular motions with emphasis of the stroke away from the gum line.

DO NOT scrub the teeth. The goal is to brush the outside surfaces of all the teeth in a systematic way.

If, initially, your pet does not co-operate for long enough; start each session by brushing at a different position in his mouth. The back (molar) teeth should be cleaned first, especially the upper ones; next the canine teeth and finally, once your pet is happy to accept this, the front teeth.

Brushing the inner surfaces of the teeth can prove to be difficult. If you are unable to do this, don’t despair. Providing the rest of the teeth are reasonably clean, the tongue will do quite a good job of this.

If your pet has inflamed gums (gingivitis), our vet may advise that you use a dental gel or solution containing chlorhexidine to improve the gums.

Chlorhexidine works best when combined with daily tooth brushing to remove the debris.

Remember, there is no point wrestling with your pet. Try the make the experience as enjoyable as possible. Reward him with a small treat and lavish praise if he behaves well.